Today, concern for the environment and sustainability have become key issues in the...

The best way to stand out from your competitors and build a positive reputation in...

These days, it’s not enough to offer attractive rooms at fair prices; customers also...

Offering guest personalisation is a great strategy for improving the customer experience...

Artificial intelligence (AI) is slowly transforming many aspects of how we live our...

Consumers these days are looking for connectivity and personalisation when they make...

Revenue Management technology is getting more sophisticated with every year. After...

Robert G. Cross defines Revenue Management as the art and science of predicting demand...

In recent weeks we have attended numerous debates on how and when the crisis will...

Any hotel that experiences a travelers day-to-day knows that it’s important to have...

There are many hotels that depend on OTAs to generate bookings and, in order to survive,...

Understanding the reasons behind the decisions travelers make is a real obsession...

With so many people actively using Facebook every day, it is important to understand...

Nowadays, technology has a fundamental role in the competitiveness of tourist accommodations.

To synthesize video marketing with an example of video usage from the internet, we...

Many hotels set up huge logistic structures and have powerful market analysis tools...

Needs and perceptions are two very related phenomena when approaching a natural response...

“Data is the light that illuminates our business’ road to success.”

Analyzing web traffic is an important step for interpreting your hotel’s direct booking...

Email is still one of the main tools to enhance direct booking and improve the traveler's...