How CoolRooms Hotels Increased Revenue by 20% with BEONx and Lighthouse
Advanced data analytics and AI-driven insights are reshaping revenue management in the hospitality industry. CoolRooms, a boutique hotel chain with properties in Spain and Portugal, has embraced this shift by implementing two powerful tools — BEONx and Lighthouse (formerly OTA Insight) — to enhance their revenue management strategy.
We spoke with Salomao Costa, Head of Revenue and Distribution at CoolRooms, to understand how they leveraged these tools to optimize pricing, increase bookings, and improve profitability.
The results speak for themselves:
Enhanced ability to predict market trends
10% to 20% increase in occupancy rate (OCC)
10% to 20% increase in average daily rate (ADR)
15% to 20% increase in average revenue compared to the previous year
In this case study, we’ll explore:
- How CoolRooms implemented BEONx and Lighthouse to transform their revenue management
- The specific insights they gained to accurately predict market trends
- The impact of these tools on CoolRooms’ bottom line
Read on to discover how your hotel can achieve similar results by embracing data-driven revenue management with BEONX and Lighthouse.
CoolRooms Hotels: Boutique charm meets revenue challenges
CoolRooms Hotels is a growing boutique chain with a unique approach to hospitality. They specialize in:
- Converting emblematic buildings in vibrant city centers into charming hotels
- Currently operating in Madrid, Barcelona, Sevilla, and Asturias
- Expanding soon to Porto and Lisbon
This distinctive model comes with its own set of revenue management challenges. With limited inventory in each property, optimizing daily revenue is crucial for meeting profitability goals.
Key Challenges Before BEONx and Lighthouse
Prior to implementing these tools, CoolRooms Hotels struggled with:
- Data extraction and visualization from their Property Management System
- Limited access to market data and demand behavior insights
- Time-consuming manual processes for analysis and decision-making
- Meeting ambitious revenue targets with existing strategies
- Managing complex group bookings effectively
Salomao Costa, Head of Revenue and Distribution, explains their objectives:
“Our goal was to streamline data processing and analysis to improve decision-making and meet tough revenue targets. Reducing time spent on mechanical tasks was also vital.”
Salomão Costa
These challenges set the stage for CoolRooms’ adoption of BEONx and Lighthouse, aiming to transform their revenue management approach.
BEONx and Lighthouse: A powerful solution
For CoolRooms Hotels, the integration of BEONx and Lighthouse has significantly improved their revenue management approach. Salomao Costa, Head of Revenue and Distribution, explains the impact: “These platforms give us a clear advantage in managing group bookings, adapting to market shifts, and staying ahead of the competition. We’ve seen substantial improvements in our ability to forecast future business and refine our revenue strategy.”
The combination of Lighthouse and BEONx has enhanced daily operations at CoolRooms Hotels. Costa elaborates:
“Lighthouse provides current market data, allowing us to analyze trends by nationality and length of stay. This insight helps us develop pricing strategies that align with demand and respond effectively to our competitors. BEONx streamlines our pricing adjustments. We’ve moved from manual price updates in our Property Management System to efficient one-click executions. This agility improves our competitive position and allows us to adapt strategies quickly.”
Key benefits for CoolRooms include:
Faster identification of demand fluctuations
More precise demand forecasting
Improved tracking of competitor supply changes
Efficient group booking management
Considerable time savings on routine tasks
Key BEONx Features
- Data-driven recommendations: “The recommendations gain precision with each iteration, as the tool is fed with historical, current, and future data from our hotels.”
- Comprehensive reporting: “The reports give us a quick overview of our sites’ current and future situations, allowing for rapid decision-making.”
- Segmentation and forecasting: “These features help us target the most profitable market segments and make informed decisions about future strategies.”
- Group management tools: “We’ve optimized group management within the company, which is crucial for our hotels.”
Lighthouse: Illuminating Insights
Lighthouse offers several key features that have enhanced CoolRooms’ market understanding and strategy:- Market insight data “Information on top searching countries is crucial for understanding demand trends and capitalizing on opportunities.”
- Competitive set positioning “It’s very useful to know if my property is within the search areas of customers, and to be able to review my position within the compset.”
- Opportunity alerts “Lighthouse’s alerts help us identify our opportunities, allowing us to establish optimal pricing strategies aligned with demand and competition more efficiently.”
Costa summarizes the impact of these features: “These help us target the most profitable market segments and make informed decisions about future strategies.”
Delivering tangible results: the impact of BEONx and Lighthouse
CoolRooms Hotels has experienced a significant revenue rise thanks to insights from BEONx and Lighthouse. As Costa explains:"Our average revenue is up a remarkable 15% to 20% from the past year. Both platforms have contributed to improved performance at all our properties."
- ADR increase: 10-20%
- OCC increase: 10-20%
- Overall profitability: efficient processes
Costa highlights the impact on strategic decisions:
“With our limited inventory in boutique hotels, optimizing daily revenue is crucial. We use data from BEONx and Lighthouse to determine the best price, at the right time, through the most profitable channel, for the most valuable customer.”
Salomão Costa
This data-driven approach has simplified complex decision-making processes, allowing the revenue management team to focus on value-adding tasks that positively impact the bottom line.
The integration of Market Insight data directly into the BEONx platform has been particularly beneficial. Costa notes:
“This integration provides a comprehensive and agile view of both property-level and market-level developments. Having all the necessary information at our fingertips allows us to act quickly and effectively.”
Future outlook and strategic impact
CoolRooms Hotels continues to grow, and with this expansion comes a vision for even more advanced use of revenue management tools. Salomao Costa, Head of Revenue and Distribution, shares his perspective:
“We’re exploring ways to further automate our processes and dive deeper into predictive analytics. The goal is to stay ahead of market trends and continue optimizing our revenue strategy.”
Costa emphasizes the crucial role of these tools in the evolving responsibilities of revenue managers:
“Revenue managers juggle a demanding role and workload, including meetings, report generation, strategy setting, forecasting, and performance measurement. Learning how to use and having tools that streamline these processes is crucial for conducting in-depth analysis and focusing on tasks that truly add value.”
The integration of BEONx and Lighthouse has markedly improved revenue management at CoolRooms Hotels. Key outcomes include:
- Enhanced operational efficiency
- Data-driven decision-making
- Substantial revenue growth
In an increasingly competitive hospitality landscape, these advanced tools are becoming indispensable for hotels aiming to maximize revenue and maintain a competitive edge.
Costa also highlights the value of the ongoing support from BEONx and Lighthouse:
“They’ve become strategic partners we can count on at all times, contributing to the achievement of our company objectives.”
The success of CoolRooms Hotels demonstrates the potential of these revenue management solutions. For hoteliers looking to enhance their revenue strategies, BEONx and Lighthouse offer powerful tools to transform operations and drive growth.
Ready to elevate your revenue strategy?
- Boost your ADR and occupancy by up to 20%
- Streamline your revenue management processes
- Make data-driven decisions with real-time market insights
Discover how BEONx and Lighthouse can optimize your hotel’s performance.
