30 Years of Hospitality Excellence: Inside Grupo Blaumar’s Story
Grupo Blaumar is a well-known hotel chain that has been managing and operating hotels, apartments, and restaurants mainly in Salou and Tarragona for over 30 years. They have established themselves as a benchmark in each of these businesses by offering high standards of quality not only in their facilities and infrastructure but also in the services they provide. Their extensive experience has allowed them to adapt to the evolving hospitality industry, recognizing the need to adopt technology that could improve their revenue management processes.
The Revenue Management Challenge: Why Grupo Blaumar Needed a Change
Despite their success, Grupo Blaumar faced challenges in revenue management processes, which were previously manual. With 322 rooms in Salou, the company’s commercial director, Sonia Balcells Segura, recognized the need for a more efficient way of managing revenue. The challenge was to find a solution that could integrate all their data into one dashboard and simplify revenue management processes.
The Power of Data-Driven Revenue Management: Inside BEONx and Grupo Blaumar’s Partnership
BEONx, with its sustainable profit platform, came to the rescue. The platform offers a holistic view of the guest experience, unlocking potential revenues and profitability for clients. BEONx harnesses their AI technology to assess vast, complex data sets and offer innovative new solutions that integrate revenue streams. Their goal is to empower hotels to unlock new perspectives on the way they manage revenue and sustainable profits, calling it sustainable profitability.
The BEONx sales team reached out to Sonia Balcells and after evaluating their technology and the integration with their property management system ICG, they knew that it was the right choice. BEONx was the perfect fit for Grupo Blaumar’s needs as it provided a holistic view of their data, offering quick, intuitive visuals and analysis that helped optimize their revenue forecasting and decision-making. With the platform’s automated, AI-driven system, they could integrate all their data in one dashboard, making it easy to capture value at every point across the guest journey. This helped them create a new layer of profitability management that took everything into account, leading to better results in the long run.
Better Decision-Making, Higher Profitability: How BEONx Transformed Grupo Blaumar’s Business
By adopting BEONx’s revenue management system, Grupo Blaumar was able to create a more efficient revenue management process that improved their profitability and made it sustainabe. With their AI-powered platform, they can confidently capture value at every point across the guest journey and make better decisions based on data transparency. The integration of all their data into one dashboard has simplified their revenue management processes and helped optimize revenue forecasting and decision-making.
According to Sonia Balcells Segura, “We chose BEONx for its technology, which allowed us to integrate all our data into one dashboard and simplify our revenue management processes. It has been a game-changer for us, helping us optimize our revenue forecasting and decision-making. We are now able to capture value at every point across the guest journey, leading to better profitability in the long run.“
By choosing BEONx, Grupo Blaumar has been able to unlock new perspectives on the way they manage revenue and sustainable profits, making them a benchmark in the hospitality industry. Grupo Blaumar’s decision to adopt BEONx’s revenue management system has been a game-changer for them, simplifying revenue management processes, and optimizing revenue forecasting and decision-making. The platform’s automated, AI-driven system has enabled them to capture value at every point across the guest journey, leading to better profitability and sustainability.
