EXPERTS ON A MISSION
Our Vision: Total Profitability
Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.
Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.
OUR STORY
The BEONx story is one of transformation. When we started out in Salamanca, Spain in 2012, we noticed many hotel revenue managers were stuck using manual processes no longer fit for the digital age.
Our founders, Emilio and Ruben, saw an opportunity to apply their backgrounds in astrophysics and computer engineering to make revenue management simpler, more streamlined and far more powerful.
10 years on, we are now ready to drive a new transformation.
Our goal is simple: we want to unlock the potential of holistic sustainability to drive profitability for our clients.
We’re harnessing our AI technology to assess vast, complex data sets that take a holistic view of the guest experience, offering innovative new solutions that integrate revenue streams and form a clear link between ESG principles and value creation.
We call it sustainable profitability, and it will empower hotels to unlock totally new perspectives on the way they manage revenue and sustainable profits.
Management
Rubén Sánchez
Founder and CEO
Emilio Galán
Founder and CTO
Alex Barros
CMO
Neville Isaac
CCO
Lola Buendía
Marketing Director
Jesús Racionero
COO
Cayetana Fernández
Head of Product
Vikas Bajaj
Global Head of SalesSVP
Fran Viera
CFO
Rubén Sánchez
Founder and CEO
Emilio Galán
Founder and CTO
Alex Barros
CMO
Neville Isaac
CCO
Lola Buendía
Marketing Director
Jesús Racionero
COO
Cayetana Fernández
Head of Product
Vikas Bajaj
Global Head of SalesSVP
Fran Viera
CFO
Our Team
Pablo Vicente
Senior Tech Architect
Diego Díez
Junior Solutions Architech
Ángel Luis Blanco
Head of Engineering
Andrea Senarega
Account Manager
Augusto González
Trainee Developer
Joan Magtoto
Junior Integrations Analyst
Ignacio Gómez-Moreta
Head of Integrations
Carlos Fernández
Junior Analyst Developer
Victoria Bobis
Junior Product Manager
Joaquín Martínez
Account Manager
Álvaro Estévez
Junior Solutions Architech
Víctor Manuel Rodríguez
Junior Integrations Developer
Juan Miguel Macías
Junior Integrations Architect
Cristina Garaizabal
Onboarding Specialist
Diana Rodriguez
Sales Development Representative
Guillermo Pérez
Sales Director Spain
César Cobos
Senior Tech Architect
Rita Rodríguez
Head of Data Scientist
Julia Rey
Content Manager
Isaac Gómez
Head of Development
Ana Rodríguez
Senior Data Scientist
Guillermo Manso
Junior Analyst Developer
Lorena Prat
Account Manager
Iván Roces
Head of Customer Care
Néstor Ávalos
Operations Manager
Mario Junquera
Junior Solutions Architech
Rafael Gómez
Junior Solutions Architech
Itziar Calzado
Customer Care
Julio Pérez de Castro
Senior Analyst Developer
Marta García
Finance
Cristina Arranz
Finance
Santiago Migueles
Onboarding Specialist
Jorge Nieto
Senior Integrations Developer
Jorge Herrero
Senior Data Architech
Damián Rodríguez
Trainee Developer
Patricia García
Account Manager
Josué Delgado
Customer Care
Juan José de las Heras
Head of Engineering
Wolfgang Hanreich
Sales Director North Europe
Álvaro Pardo
Junior Analyst Developer
Jose Ángel Isidoro
Junior Analyst Developer
Anna Mora
Sales Director Spain
Pablo Vicente
Senior Tech Architect
Diego Díez
Junior Solutions Architech
Ángel Luis Blanco
Head of Engineering
Andrea Senarega
Account Manager
Augusto González
Trainee Developer
Joan Magtoto
Junior Integrations Analyst
Ignacio Gómez-Moreta
Head of Integrations
Carlos Fernández
Junior Analyst Developer
Victoria Bobis
Junior Product Manager
Joaquín Martínez
Account Manager
Álvaro Estévez
Junior Solutions Architech
Víctor Manuel Rodríguez
Junior Integrations Developer
Juan Miguel Macías
Junior Integrations Architect
Cristina Garaizabal
Onboarding Specialist
Diana Rodriguez
Sales Development Representative
Guillermo Pérez
Sales Director Spain
César Cobos
Senior Tech Architect
Rita Rodríguez
Head of Data Scientist
Julia Rey
Content Manager
Isaac Gómez
Head of Development
Ana Rodríguez
Senior Data Scientist
Guillermo Manso
Junior Analyst Developer
Lorena Prat
Account Manager
Iván Roces
Head of Customer Care
Néstor Ávalos
Operations Manager
Mario Junquera
Junior Solutions Architech
Rafael Gómez
Junior Solutions Architech
Itziar Calzado
Customer Care
Julio Pérez de Castro
Senior Analyst Developer
Marta García
Finance
Cristina Arranz
Finance
Santiago Migueles
Onboarding Specialist
Jorge Nieto
Senior Integrations Developer
Jorge Herrero
Senior Data Architech
Damián Rodríguez
Trainee Developer
Patricia García
Account Manager
Josué Delgado
Customer Care
Juan José de las Heras
Head of Engineering
Wolfgang Hanreich
Sales Director North Europe
Álvaro Pardo
Junior Analyst Developer
Jose Ángel Isidoro
Junior Analyst Developer
Anna Mora
Sales Director Spain
Our Mission: Unlocking Sustainable Profitability
We see a future where profitability and sustainability are positively intertwined. We exist to unlock this future by empowering our clients with data transparency to make better decisions.
We believe holistic sustainability is not just a moral responsibility, but a profound opportunity for long-term value creation.
Our tools break down siloes between existing revenue streams and enable radical new ways to measure, predict and optimise profitability across every guest touch point.
By making this approach accessible to all, we believe that profitability can be a catalyst for positive change in hospitality and beyond.
Reyes Mañeru
Chief Business Growth Officer
Hotelatelier
Reyes Mañeru
Chief Business Growth Officer
Hotelatelier
Sandra Kieft
Global Revenue Management Director
Iberostar
Sandra Kieft
Global Revenue Management Director
Iberostar
Juanma García
Sales & Revenue Director
One Shot Hotels
Juanma García
Sales & Revenue Director
One Shot Hotels
I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”
Including this indicator in the RMS decisions combines demand patterns with quality data, marking a differential value with respect to other systems that do not include this variable in their decisions. For us it has been key to take quality into account, allowing a better analysis of pricing decisions.”
I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”
Including this indicator in the RMS decisions combines demand patterns with quality data, marking a differential value with respect to other systems that do not include this variable in their decisions. For us it has been key to take quality into account, allowing a better analysis of pricing decisions.”