In the competitive hospitality industry, GEH Suites Hotels Colombia has established itself as a renowned hotel chain known for its national sales success, both online and offline. With a strong focus on quality, sustainability, and social responsibility, GEH Suites Hotels has implemented effective revenue strategies, technological mechanisms, and crucial commercial alliances to achieve their projected objectives.
In their pursuit of revenue optimization and efficient management of room availability, GEH Suites Hotels turned to BEONx, a leading provider of revenue management solutions. Let’s look into their success story and discover how BEONx’s sustainable profit platform transformed their business.
The Hotel Group
GEH Suites Hotels Colombia is a well-known hotel chain operating in multiple locations across the country, including Bogota, Cartagena, Montería, Santa Marta, Mompox, and Cartago. Specializing in vacation hotels, GEH Suites Hotels is committed to delivering exceptional guest experiences while strongly focusing on sustainability and social responsibility. The company attributes its success to a highly skilled workforce and exemplary technological tools that enhance their operations.
The Challenge
Before implementing the BEONx Sustainable Profit Platform, GEH Suites Hotels faced several challenges in pricing their rooms appropriately based on demand and competition. Inadequate pricing strategies resulted in suboptimal rates that negatively impacted their revenue. Furthermore, accurately forecasting future demand and planning pricing and promotional strategies proved to be a complex task. GEH Suites Hotels recognized the need for a solution that could address these challenges and enhance their revenue management practices.
The Solution
To overcome their revenue management hurdles, GEH Suites Hotels sought the expertise of BEONx and its advanced Revenue Management System. BEONx’s RMS offered an automated, AI-driven platform that integrated all relevant data into one user-friendly dashboard.
By leveraging comprehensive data analysis, intuitive visuals, and advanced algorithms, BEONx empowered GEH Suites Hotels to optimize their revenue forecasting and decision-making processes.
“Maria Cristina Villegas, the commercial representative from BEONx, has played a vital role in the evolution and business growth of GEH Suites Hotels. Her commitment, personalized attention, and prompt resolution of queries have been highly appreciated.” – Alejandro Dussan, CEO at GEH Suites Hotels
The Results
The implementation of BEONx RMS had a significant impact on GEH Suites Hotels, addressing crucial aspects of their revenue management challenges. The results were remarkable, with the following key outcomes:
- Optimal Pricing Strategies: BEONx RMS enabled GEH Suites Hotels to establish optimal pricing strategies that were aligned with demand and competition. This resulted in improved profitability and revenue growth for the hotel chain.
- Informed Decision-Making: With real-time data analysis and accurate demand forecasts based on historical data and market trends, GEH Suites Hotels was equipped with valuable insights. These insights allowed them to make informed decisions regarding pricing, promotions, and occupancy strategies. By understanding market dynamics and guest demand patterns, GEH Suites Hotels could adapt their pricing strategies to maximize revenue potential.
- Maximizing Occupancy and Profitability: By leveraging the power of BEONx RMS, GEH Suites Hotels successfully maximized their occupancy rates and overall profitability. The system’s comprehensive data analysis and forecasting capabilities enabled the hotel chain to optimize room availability, ensuring that every room was utilized to its full potential. This, in turn, translated into increased occupancy rates and revenue generation.
“The RMS is crucial for Revenue Management as it allows us to optimize rates and efficiently manage room availability. It provides precise data on future demand, market trends, and external factors, helping us maximize revenue and profitability. Undoubtedly, it is an essential tool in today’s hospitality industry.”, – Alejandro Dussan, CEO at GEH Suites Hotels
GEH Suites Hotels Colombia’s success in revenue management can be attributed to their adoption of BEONx’s technology. By implementing this advanced system, GEH Suites Hotels overcame pricing challenges, optimized rates, and efficiently managed room availability. With accurate demand forecasts and comprehensive market insights, GEH Suites Hotels made informed decisions that led to increased occupancy rates and enhanced profitability. The partnership between GEH Suites Hotels and BEONx exemplifies the transformative power of revenue management systems in the hospitality industry.
Considering the success story of GEH Suites Hotels, it becomes evident that revenue management solutions, such as BEONx RMS, can serve as a catalyst for growth and profitability in the hotel sector. For hoteliers contemplating implementing an RMS, the advice from GEH Suites Hotels’ CEO, Alejandro Dussan, rings true: “If you haven’t implemented these tools in your company, it’s likely that your business isn’t being as profitable as it could be. These tools are a significant booster in achieving profitability growth in any hotel.“
The partnership between GEH Suites Hotels and BEONx demonstrates the immense potential of revenue management systems in unlocking sustainable profitability, driving revenue optimization, and ensuring long-term value creation in the hospitality industry. With the right tools and strategic implementation, hotels can thrive in a competitive market while delivering exceptional guest experiences and embracing sustainability as a core principle.
