Hotel Atlántico Vigo, revenue management and profitability with BEONx
Hotel Atlántico Vigo, a well-established name in the hospitality industry, embarked on a journey to elevate its revenue management strategies and enhance overall profitability. Faced with the challenge of optimizing its revenue per available room (RevPAR) and streamlining operational processes, the hotel sought out BEONx as the solution to transform its approach to revenue management. The decision was driven by the need for a sophisticated yet user-friendly platform that could provide actionable insights and drive substantial improvements in key performance indicators.
The challenge
Before integrating BEONx, Hotel Atlántico Vigo encountered several operational roadblocks. The manual data processing methods were time-consuming and prone to errors, while the difficulty in collecting and integrating data from various sources slowed down decision-making processes. Additionally, the outdated tariff structure hindered the hotel’s ability to remain competitive, and the use of multiple data query tools made it challenging to gain a holistic view of hotel performance. The hotel also faced the critical need to reverse a downward trend in its monthly ADR pickup.
The solution
Hotel Atlántico Vigo implemented BEONx, focusing on the platform’s Recommendations engine, which proved invaluable in transforming their revenue management strategy. The BEONx team provided extensive training in revenue management, ensuring the hotel’s staff could fully leverage the new tools. The smooth implementation process and personalized service from BEONx facilitated a seamless transition, enabling the hotel to optimize data collection times, update its tariff structure, and improve overall operational efficiency.
The results
The adoption of BEONx led to significant achievements for Hotel Atlántico Vigo:
Increased ADR
The hotel experienced a remarkable 10-20% increase in Average Daily Rate, directly contributing to enhanced revenue.
Occupancy Boost
Occupancy rates improved by 5-10%, reflecting the hotel’s stronger market position.
Strategic Optimization
The ability to quickly adjust strategies, save time on routine tasks, and better forecast demand resulted in a more efficient and profitable revenue management process.
