Maximize Hotel Revenue with BEONx’s Customer Segmentation Analysis

Maximize Hotel Revenue with BEONx’s Customer Segmentation Analysis

Maximize Hotel Revenue with BEONx’s Customer Segmentation Analysis

Putting Data to Work: How to Maximize Hotel Revenue

Putting Data to Work: How to Maximize Hotel Revenue

Putting Data to Work: How to Maximize Hotel Revenue

Share:

A Game-Changer for Hotels

Identifying and targeting profitable customer segments can make or break your business. Traditional, one-size-fits-all marketing strategies no longer cut it. Hoteliers need a data-driven approach to understand their guests' preferences and behaviors, and that's where BEONx's Customer Segmentation Analysis comes into play.

A Game-Changer for Hotels

Identifying and targeting profitable customer segments can make or break your business. Traditional, one-size-fits-all marketing strategies no longer cut it. Hoteliers need a data-driven approach to understand their guests' preferences and behaviors, and that's where BEONx's Customer Segmentation Analysis comes into play.

In the competitive landscape of the hotel industry, the ability to identify and target profitable customer segments is crucial for success. Many hoteliers face the common pain point of not being able to effectively pinpoint these segments, leading to missed revenue opportunities. This is where BEONx’s Customer Segmentation Analysis comes into play, offering a solution that not only identifies profitable customer segments but also helps hotels unlock strategic insights and elevate key performance indicators (KPIs).

Learn how to hyper-personalization can boost your hotel's success and revenue results.Download it now the guide to make a correct segmentation in your hotel!

The Challenge of Identifying Profitable Customer Segments

Hoteliers grapple with the challenge of understanding their customer base and the revenue potential within it. Often, they rely on traditional, one-size-fits-all marketing strategies, failing to recognize that different customer segments have unique needs, preferences, and spending behaviors. This results in missed opportunities to maximize revenue and create personalized guest experiences.

The inability to identify profitable customer segments can lead to various issues:

  • Missed Revenue Opportunities: Without a clear understanding of which customer segments generate the most revenue, hotels may not allocate resources effectively to target these segments.
  • Inefficient Marketing Spending: Blanket marketing campaigns can be costly and less effective when targeting customers who may not be interested in the offerings.
  • Poor Guest Satisfaction: Guests today expect personalized experiences. Failing to cater to their specific needs can result in lower guest satisfaction scores.
  • Underutilized Amenities: Not recognizing the preferences of different segments can lead to underutilized amenities and services within the hotel.

To address these challenges, BEONx offers a solution that leverages hyper-segmentation to provide hotels with a comprehensive understanding of their customer base and actionable insights.

 

Leveraging Hyper-Segmentation with BEONx

BEONx’s Hyper-Segmentation approach goes beyond traditional segmentation by offering a multi-layered strategy that unlocks strategic insights and elevates KPIs. Here are the key components of BEONx’s Hyper Segmentation:

Macro Segments: Combine Market Segments for Aggregated Data

Macro Segmentation involves grouping similar market segments to create aggregated data. This allows hoteliers to get a high-level overview of their customer base and identify broad trends and opportunities. For example, leisure travelers and business travelers can be grouped into distinct macro segments.

Benefits:

  • Enables the identification of overarching patterns and trends.
  • Simplifies decision-making for high-level strategies.

 

Market Segments: Map PMS Segment Codes and Track ADR and OCC Trends

Market Segmentation dives deeper into specific segments by mapping Property Management System (PMS) segment codes. This approach helps hotels track Average Daily Rate (ADR) and Occupancy Rate (OCC) trends for each segment. By understanding which segments contribute the most revenue and occupancy, hoteliers can tailor marketing efforts accordingly.

Benefits:

  • Provides granular insights into segment performance.
  • Enables data-driven pricing and marketing decisions.

 

Channel Segments: Unify Agencies for Comprehensive Data and Profit Boost

Channel Segmentation focuses on unifying various booking channels and agencies. It consolidates data from online travel agencies (OTAs), direct bookings, and other distribution channels to provide a comprehensive view of revenue sources. This helps hotels identify which channels are most profitable and optimize distribution strategies.

Benefits:

  • Identifies the most profitable booking channels.
  • Enhances distribution channel management.

 

Agencies Segments: Map PMS Agencies Codes and Elevate Performance

Agencies Segmentation takes a closer look at PMS agency codes to track the performance of different booking agencies. By analyzing which agencies generate the most revenue and bookings, hotels can strengthen their partnerships and optimize commission structures.

Benefits:

  • Enhances relationships with top-performing agencies.
  • Maximizes revenue from agency bookings.

 

Reporting: Access Comprehensive Dashboards to Monitor KPIs and Make Informed Decisions

BEONx provides comprehensive dashboards that enable hoteliers to monitor KPIs in real time. These dashboards offer a visual representation of data across all segmentation layers, making it easy for hoteliers to make informed decisions, adjust strategies, and track the success of their efforts.

Benefits:

  • Real-time visibility into key performance indicators.
  • Streamlines decision-making and strategy adjustments.

 

Demand - revpar meaning - revpar hotel - hotel revpar - revpar explained - revpar formula - BEONx

 

In an industry where every dollar matters, hoteliers cannot afford to miss out on revenue opportunities due to the inability to identify profitable customer segments. BEONx’s Hyper Segmentation approach addresses this common pain point by offering a multi-layered strategy that provides valuable insights and elevates KPIs.

By combining Macro Segments, Market Segments, Channel Segments, Agencies Segments, and powerful reporting tools, hoteliers gain a holistic understanding of their customer base. This empowers them to tailor their marketing efforts, optimize pricing and distribution strategies, and ultimately maximize hotel revenue.

In a world where personalization is key to guest satisfaction and profitability, BEONx’s Customer Segmentation Analysis is the key to staying ahead in the competitive hotel industry. Unlock the potential of your customer base and elevate your hotel’s performance with BEONx today.

 

Book a demo with us

Unlock your potential

Speak with one of our dedicated hotel experts and get started on your journey to sustainable profitability.

BEONx will only use your personal information to manage your account and provide the products and services you requested from us. Occasionally, we would like to contact you regarding our products and services, as well as other content that may be of interest to you. If you agree to receive communication from us for this purpose, please check the box below to indicate how you would like us to communicate with you:

You can unsubscribe from these communications at any time. For more information, please review our Privacy Policy.

“Beonprice has not only helped us in a technological way, but also in a human way. The support and understanding of the people who make up Beonprice, especially during the difficult times we have gone through in recent years, has been exceptional. The team is remarkable.” – 

Pedro Pavón,  Revenue

Management Director at Casual Hoteles.

Unlock your potential

Speak with one of our dedicated hotel experts and get started on your journey to sustainable profitability.

BEONx will only use your personal information to manage your account and provide the products and services you requested from us. Occasionally, we would like to contact you regarding our products and services, as well as other content that may be of interest to you. If you agree to receive communication from us for this purpose, please check the box below to indicate how you would like us to communicate with you:

You can unsubscribe from these communications at any time. For more information, please review our Privacy Policy.

Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.