The Hotel Group

With more than 50 years of experience in catering, leisure, hotel management and events, the Intur Group has 11 hotels in Spain. More than 1000 rooms in holiday and urban locations such as Castellón, Madrid, Alcazar de San Juan, Benicasim, Seville, San Sebastián and Valencia.

The Challenge

At a time when the company was growing rapidly, and with properties in different locations with very different consumer behaviours, the Intur Hotels team was finding it difficult to gather information and integrate data.

They needed to streamline data collection and gain a deeper understanding of the performance of their properties. The goal was to improve the decision-making process, aimed at optimising the company’s overall results.

The Solution

Part of the Intur team had already worked with BEONx solutions in their professional career.

The good references and the personalised treatment they received during the process of evaluating the different options were key indicators for choosing BEONx as a technology partner. During the sales process, the information on the technical possibilities of the tool was very satisfactory, and the implementation of the RMS, in coordination with SIHOT PMS, went according to expectations.

“The revamped Recommendations functionality has taken the RMS to a new level. On days when you have little time to dedicate to revenue management, you can rely on the guidance of the BEONx platform’s recommendations without feeling that you are missing opportunities to optimise your sales.” – Alejandro Benet, Revenue Manager at Intur Hotels.

The Results

The implementation of BEONx RMS has allowed Intur Hotels to reduce the time it takes to obtain data on the behaviour of its demand in all destinations. In addition, with the analysis of the competitive set, they have been able to improve the quality of strategic decisions.

The daily use of the RMS and the support of the BEONx team of Revenue Managers has benefited Intur Hoteles in several fundamental aspects:

• Agility in obtaining and processing data and information, providing in-depth knowledge of its establishments and the environment of each one.
• Improvement of the competitive positioning of its hotels in each market.
• Making efficient strategic decisions based on data.

“The output quality of our revenue department has greatly improved with BEONx. We are able to analyse much more data in less time. We can make decisions by assessing a multitude of KPIs that we were not able to fully reach before.” – Alejandro Benet, Revenue Manager at Intur Hotels.