How Hotelatelier's partnership with BEONx redefined their Revenue Management:
Hotelatelier is a dynamic and innovative hotel operator, which stands out for its commitment to excellence in hospitality, focused on the triple bottom line: economic, environmental and social. It is present in the most important cities in Spain and Portugal, including Madrid, Barcelona, Seville, Valencia, Bilbao, Malaga, Palma de Mallorca and Porto.
In its partnership with BEONx, Hotelatelier was looking for solutions to challenges such as finding agility in rate optimization, revenue by room type and regime or in identifying long-term variations.
The solution
Hotelatelier chose BEONx for the opportunity to maximize revenue at the highest level, with the closeness of communication between the two teams helping greatly. Some of the functionalities most valued by Hotelatelier have been BEONx’s ‘Autopilot’ and ‘Recommendations’, which have allowed a remarkable optimization in the management of rates and room availability.
“I consider that the closeness and daily follow-up of the BEONx team have made it much easier to launch the project and to continue today to explore new horizons in revenue management.”
The results
Since the implementation of the BEONx Revenue Management System (RMS), Hotelatelier has experienced significant improvements:
Maximizing occupancy and profitability
Better optimization of pricing recommendations by room type, which has maximized occupancy rates and overall profitability.
Informed decision making
Improved competitive positioning of its hotels in each market and expanded knowledge of the market and competition.
Optimal pricing strategies
Establishment of pricing strategies aligned with demand and competition.
“From my perspective as an analyst, I can say that BEONx has allowed me to be more agile in my daily reviews and expand my goals in revenue management, thanks to the ease of setting up the tool and the numerous management possibilities it offers.”
María Aguado
REVENUE MANAGER SPECIALIST
