Discover how Grupo Ferreira increased its ADR between 10% to 20%: A success story!
The Ferreira Group is a hotel chain with 4 establishments strategically located in Lisbon. With a total of 161 rooms, this chain stands out for its innovative approach and commitment to hospitality excellence.
Each hotel is designed to offer a unique experience to its guests, combining local charm with modern amenities, ensuring that every stay is memorable.
Before adopting BEONx, the hotel chain faced manual management of operational indicators and the arduous process of collecting and integrating data from multiple sources.
These obstacles used to translate into operational inefficiencies and delays in decision making, negatively impacting both customer satisfaction and business profitability.
Find out more about how we transform these challenges into opportunities below.
Prior to its partnership with BEONx, Grupo Ferreira faced multiple operational and strategic challenges.
Obstacles such as the manual management of indicators, the difficulty in collecting and integrating information and the need to optimize data collection times limited their effectiveness and agility in the decision-making processes. Process automation became a pressing need to free up resources and focus efforts on more effective growth strategies.
The solution
The Ferreira Group chose BEONx because of its excellent cost-benefit ratio and because it was the solution best suited to their specific needs. The functionality most valued by the group was BEONx’s ‘Recommendations’, which allowed a remarkable optimization in the management of rates and room availability.
“The implementation process was smooth, and both the personalized service and revenue management training provided by BEONx have been highly commended by the group.”
The results
Since the implementation of the BEONx Revenue Management System (RMS), Grupo Ferreira has experienced significant improvements, this is because with advanced tools and strategic implementation, hotels can thrive in a competitive marketplace, deliver exceptional guest experiences and embrace sustainability as a core principle. Lets see their results:
Maximizing occupancy and profitability
The collaboration between Grupo Ferreira and BEONx has demonstrated the transformative potential of revenue management (RM) systems in the hotel industry.
Informed decision making
Thanks to real-time data analysis and accurate recommendations, Grupo Ferreira has been able to establish pricing strategies aligned with demand and competition.
Optimal pricing strategies
The group experienced a 10% to 20% increase in both average daily rates (ADR) and occupancy rates.
“With the growth of our hotel group, we saw the need to optimize our processes to improve our performance and boost our bottom line, while managing to channel work time in the best possible way”
Camila Marques
SALES & MARKETING DIRECTOR
