The Hotel Group
AR Hoteles is a leading hotel group in Calpe, Costa Blanca, founded in 1984. It has 4 hotels, 1 resort and several apartment buildings, with almost 800 rooms.
They are committed to a quality offer in the family, gastronomic, sports and MICE tourism market.
They have been awarded in different editions of the World Travel Awards and World Luxury Hotel Awards.
The Challenge
AR Hoteles’ Revenue team was faced with the difficulty of processing data manually. The combination of different data collection tools complicated access to a comprehensive understanding of the properties’ performance within their market.
They needed a solution that would allow them to automate repetitive data collection and processing tasks, and facilitate access and decision making from a single platform.
The Solution
The AR Hotels team was introduced to BEONx solutions through training courses on RMS. Recommendations from other industry professionals encouraged them to contact the sales team.
“This is an RMS that has helped us a lot in the adoption, minimising the learning curve.” – Isaac Vidal, CMO at AR Hotels
The information process about the RMS functionalities showed them the possibilities offered to improve their work processes.
The reporting module convinced them with its ability to generate customised reports with the granular information they needed to unify the information in the company.
“Since we implemented BEONx RMS, we now have the ability to manage a larger amount of data in the long term and much faster”, – Elena Amaro, Revenue Manager at AR Hotels.
The Results
The implementation of the BEONx RMS has allowed them to upgrade their rate structure to a much more flexible system. The result has been an increase in ADR and therefore higher revenues, through the following improvements to the company’s revenue management processes:
- Access to knowledge of any changes in the supply environment.
- Tighter calculation of demand forecasts
- Optimisation of price recommendations by room type.
- Automated decision making and automatic delivery to sales channels.
On the other hand, the quick response of the BEONx team to any incident or need that may arise, and the personalised attention they receive on a daily basis, reinforces the confidence of the AR Hoteles team in their technological partner.
“After carefully assessing our needs and looking for a tool that would integrate seamlessly with our PMS, we decided to make the switch to BEONx. Since then, we have seen a significant improvement in our automation and data analysis, allowing our revenue management team to make more informed and strategic decisions.”, – Elena Amaro, Revenue Manager at AR Hotels
