We are all aware of the health and economic crisis that we are experiencing around the world, and we have already assimilated that the tourism industry has been forced to stop its activity either by government mandate, or by the lack of demand.

Trends in travel consumption evolve in terms of both the content and operation of the booking. 

It’s important that we start to work on our establishment’s marketing and sales strategies as if looking at elaborate life processes, or links, between the hotel and the client.

At a time when the hotel industry is boasting record numbers, both in the US and across Europe, operating and distribution costs are on the rise.  

The main goal of any employee in the revenue management department, or any related department, is searching for the best way to attract a major number of guests at the lowest cost.

With the start of 2018, many hotel CEOs ask us about recommendations to improve their distribution this year and their wishes are being materialized in this article.

Yield management is considered to be an approach under a variable pricing strategy based on the theory of supply and demand.

The hotel distribution landscape has become a battleground for margins and distribution between increasingly segmented platforms.

Keeping up with all the latest tendencies in technology, marketing strategies, platforms and campaigns in an age of information overload is almost impossible.

Hotel distribution is best understood as the way of capturing traffic and travelers. Metasearch, therefore, becomes a key tool for distributing.

As hotels work with higher-quality tools, they are able to obtain information more efficiently and better able to analyze the market in which they are most interested in, thus making better decisions.

The consumption of business trips, idyllic honeymoons or last minute getaways has not changed much in the past few years, at least in terms of concept.

At present, competition between agents leads to a professionalisation of supply. This is why we are facing this current situation, specific hyper-segmented tendencies with well-defined needs.