EXPERTS ON A MISSION

Be guided by our expert team along your path to total profitability, from digitalisation and automation into a holistic, integrated view of your business.

Our Vision: Total Profitability

Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.

OUR STORY

The BEONx story is one of transformation. When we started out in Salamanca, Spain in 2012, we noticed many hotel revenue managers were stuck using manual processes no longer fit for the digital age.

Our founders, Emilio and Ruben, saw an opportunity to apply their backgrounds in astrophysics and computer engineering to make revenue management simpler, more streamlined and far more powerful.

10 years on, we are now ready to drive a new transformation.

Our goal is simple: we want to unlock the potential of holistic sustainability to drive profitability for our clients.

We’re harnessing our AI technology to assess vast, complex data sets that take a holistic view of the guest experience, offering innovative new solutions that integrate revenue streams and form a clear link between ESG principles and value creation.

We call it sustainable profitability, and it will empower hotels to unlock totally new perspectives on the way they manage revenue and sustainable profits.

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Management

Ignacio Gómez-Moreta

VP of Implementations

I can say that working at BEONx is a challenge, a daily learning: innovation, continuous improvements/releases in our products, latest technologies... How is it possible? Because we have the best TEAM and we seek excellence in everything we do with the aim of offering the best product and the best service to all our customers. Proud to belong to BEONx!

Rubén Sánchez

Founder and CEO

Driving disruptive technology for the hospitality sector to find its X factor is our mission, delivering total profitability and exponential revenues.

Emilio Galán

Founder and CTO

Maximizing profitability can only be achieved by connecting and automating the hotel's techstack through artificial intelligence.

Alex Barros

CMO

BEONx is one of the most exciting and ground breaking project have ever been part of. The team is committed to drive change globally and create value to customers and to travellers. It leverages all the experience I have gathered in marketing, sustainability, loyalty, distribution, channel management, big data, customer journey, upselling, guest communications, immersive experiences and metaverse all in one one lens; it will transform the industry and help build a sustainable profitable future. Something I truly believe in. The founders are inspiring with their passion and determination to progress to raise to the top. Our team of beyonders are out of this world! Every day is an an adventure and we aim to reach new heights.

Lola Buendía

Marketing Director

BEONx is an ambitious project led by a team that is always up to the biggest challenges.

Cayetana Fernández

VP of Product

Challenging and fun. Never stop growing.

Francisco Vieira

Chief Financial Officer

Sandra Gutiérrez

Chief Customer Officer

Álvaro Ponte

VP of Data

Isaac Gómez

VP of Development

David McGloin

VP of Sales Small & Medium Accounts

Understanding the full sales processes from front line sales to sales management and leadership.

Ignacio Gómez-Moreta

VP of Implementations

Rubén Sánchez

Founder and CEO

Driving disruptive technology for the hospitality sector to find its X factor is our mission, delivering total profitability and exponential revenues.

Emilio Galán

Founder and CTO

Maximizing profitability can only be achieved by connecting and automating the hotel's techstack through artificial intelligence.

Alex Barros

CMO

Lola Buendía

Marketing Director

BEONx is an ambitious project led by a team that is always up to the biggest challenges.

Cayetana Fernández

VP of Product

Challenging and fun. Never stop growing.

Francisco Vieira

Chief Financial Officer

Sandra Gutiérrez

Chief Customer Officer

Álvaro Ponte

VP of Data

Isaac Gómez

VP of Development

David McGloin

VP of Sales Small & Medium Accounts

Understanding the full sales processes from front line sales to sales management and leadership.

Our Mission: Unlocking Sustainable Profitability

We see a future where profitability and sustainability are positively intertwined. We exist to unlock this future by empowering our clients with data transparency to make better decisions.

We believe holistic sustainability is not just a moral responsibility, but a profound opportunity for long-term value creation.

Our tools break down siloes between existing revenue streams and enable radical new ways to measure, predict and optimise profitability across every guest touch point.

By making this approach accessible to all, we believe that profitability can be a catalyst for positive change in hospitality and beyond.

“We used to work with large American suppliers, but we had no flexibility whatsoever, development times were too long and always at a very high economic cost, which prevented us from growing at the pace we wanted. We decided to choose BEONx as a strategic partner because of its flexibility, the constant support in our developments and because its RMS is finally allowing us to grow and achieve profitability above the industry average.”

Reyes Mañeru

Chief Business Growth Officer
Hotelatelier

Reyes Mañeru

Chief Business Growth Officer
Hotelatelier

“Having BEONx as a strategic partner means knowing that we have an innovative, powerful and agile tool that meets the analytical needs of today’s Revenue Management, with the confidence and peace of mind of having a unique support team behind us.”

Sandra Kieft

Global Revenue Management Director
Iberostar

Sandra Kieft

Global Revenue Management Director
Iberostar

“Our BEONx account manager is (almost) one of the One Shot Hotels team! Communication is fluid, she makes sure she gets to know our hotels, and the relationship is very easy and friendly.”

Juanma García

Sales & Revenue Director
One Shot Hotels

“Our BEONx account manager is (almost) one of the One Shot Hotels team! Communication is fluid, she makes sure she gets to know our hotels, and the relationship is very easy and friendly.”

Juanma García

Sales & Revenue Director
One Shot Hotels

Lucía Serra

Revenue Manager en Isla Mallorca Hotel & Spa.

I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”

Beatriz Crespo García

Pricing Operations Manager at Hotelatelier.

Including this indicator in the RMS decisions combines demand patterns with quality data, marking a differential value with respect to other systems that do not include this variable in their decisions. For us it has been key to take quality into account, allowing a better analysis of pricing decisions.”

Lucía Serra

Revenue Manager en Isla Mallorca Hotel & Spa.

I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”

Beatriz Crespo García

Pricing Operations Manager at Hotelatelier.