EXPERTS ON A MISSION
Our Vision: Total Profitability
Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.
Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.
OUR STORY
The BEONx story is one of transformation. When we started out in Salamanca, Spain in 2012, we noticed many hotel revenue managers were stuck using manual processes no longer fit for the digital age.
Our founders, Emilio and Ruben, saw an opportunity to apply their backgrounds in astrophysics and computer engineering to make revenue management simpler, more streamlined and far more powerful.
10 years on, we are now ready to drive a new transformation.
Our goal is simple: we want to unlock the potential of holistic sustainability to drive profitability for our clients.
We’re harnessing our AI technology to assess vast, complex data sets that take a holistic view of the guest experience, offering innovative new solutions that integrate revenue streams and form a clear link between ESG principles and value creation.
We call it sustainable profitability, and it will empower hotels to unlock totally new perspectives on the way they manage revenue and sustainable profits.
Management
Ignacio Gómez-Moreta
VP of Implementations
Rubén Sánchez
Founder and CEO
Emilio Galán
Founder and CTO
Alex Barros
CMO
Lola Buendía
Head of Marketing
Cayetana Fernández
VP of Product
Francisco Vieira
Chief Financial Officer
Sandra Gutiérrez
Chief Customer Officer
Álvaro Ponte
VP of Data
Isaac Gómez
VP of Development
David McGloin
VP of Sales Small & Medium Accounts
Andrea Senarega
Head of Customer Success
Ignacio Gómez-Moreta
VP of Implementations
Rubén Sánchez
Founder and CEO
Emilio Galán
Founder and CTO
Alex Barros
CMO
Lola Buendía
Head of Marketing
Cayetana Fernández
VP of Product
Francisco Vieira
Chief Financial Officer
Sandra Gutiérrez
Chief Customer Officer
Álvaro Ponte
VP of Data
Isaac Gómez
VP of Development
David McGloin
VP of Sales Small & Medium Accounts
Andrea Senarega
Head of Customer Success
Our Mission: Unlocking Sustainable Profitability
We see a future where profitability and sustainability are positively intertwined. We exist to unlock this future by empowering our clients with data transparency to make better decisions.
We believe holistic sustainability is not just a moral responsibility, but a profound opportunity for long-term value creation.
Our tools break down siloes between existing revenue streams and enable radical new ways to measure, predict and optimise profitability across every guest touch point.
By making this approach accessible to all, we believe that profitability can be a catalyst for positive change in hospitality and beyond.
Rodrigo Llorente
REVENUE COORDINATOR DIRECTOR
Rodrigo Llorente
REVENUE COORDINATOR DIRECTOR
Iñigo Armentia
BOOKING MANAGER
Iñigo Armentia
BOOKING MANAGER
Alba de la Cruz
Revenue Management Specialist
Alba de la Cruz
Revenue Management Specialist
I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”
Including this indicator in the RMS decisions combines demand patterns with quality data, marking a differential value with respect to other systems that do not include this variable in their decisions. For us it has been key to take quality into account, allowing a better analysis of pricing decisions.”
I would recommend implementing it as soon as possible. Every day that goes by is a day you lose the opportunity to maximise your revenue.”
Including this indicator in the RMS decisions combines demand patterns with quality data, marking a differential value with respect to other systems that do not include this variable in their decisions. For us it has been key to take quality into account, allowing a better analysis of pricing decisions.”