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EXPERTS ON A MISSION

Be guided by our expert team along your path to total profitability, from digitalisation and automation into a holistic, integrated view of your business.

Our Vision: Total Profitability

Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.

Re-imagine what your guest-centred business can be with a digitised, automated, integrated platform. Clear, holistic insights to unlock immediate, exponential impacts on your profitability.

OUR STORY

The BEONx story is one of transformation. When we started out in Salamanca, Spain in 2012, we noticed many hotel revenue managers were stuck using manual processes no longer fit for the digital age.

Our founders, Emilio and Ruben, saw an opportunity to apply their backgrounds in astrophysics and computer engineering to make revenue management simpler, more streamlined and far more powerful.

10 years on, we are now ready to drive a new transformation.

Our goal is simple: we want to unlock the potential of holistic sustainability to drive profitability for our clients.

We’re harnessing our AI technology to assess vast, complex data sets that take a holistic view of the guest experience, offering innovative new solutions that integrate revenue streams and form a clear link between ESG principles and value creation.

We call it sustainable profitability, and it will empower hotels to unlock totally new perspectives on the way they manage revenue and sustainable profits.

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Management

Ignacio Gómez-Moreta

VP of Implementations

I can say that working at BEONx is a challenge, a daily learning: innovation, continuous improvements/releases in our products, latest technologies... How is it possible? Because we have the best TEAM and we seek excellence in everything we do with the aim of offering the best product and the best service to all our customers. Proud to belong to BEONx!

Rubén Sánchez

Founder and CEO

Driving disruptive technology for the hospitality sector to find its X factor is our mission, delivering total profitability and exponential revenues.

Emilio Galán

Founder and CTO

Maximizing profitability can only be achieved by connecting and automating the hotel's techstack through artificial intelligence.

Alex Barros

CMO

BEONx is one of the most exciting and ground breaking project have ever been part of. The team is committed to drive change globally and create value to customers and to travellers. It leverages all the experience I have gathered in marketing, sustainability, loyalty, distribution, channel management, big data, customer journey, upselling, guest communications, immersive experiences and metaverse all in one one lens; it will transform the industry and help build a sustainable profitable future. Something I truly believe in. The founders are inspiring with their passion and determination to progress to raise to the top. Our team of beyonders are out of this world! Every day is an an adventure and we aim to reach new heights.

Lola Buendía

Head of Marketing

BEONx is an ambitious project led by a team that is always up to the biggest challenges.

Cayetana Fernández

VP of Product

Challenging and fun. Never stop growing.

Francisco Vieira

Chief Financial Officer

Sandra Gutiérrez

Chief Customer Officer

Álvaro Ponte

VP of Data

Isaac Gómez

VP of Development

David McGloin

VP of Sales Small & Medium Accounts

Understanding the full sales processes from front line sales to sales management and leadership.

Andrea Senarega

Head of Customer Success

One of the things that I most enjoy about working at BEONx is that I am surrounded by very inspiring people.

Ignacio Gómez-Moreta

VP of Implementations

I can say that working at BEONx is a challenge, a daily learning: innovation, continuous improvements/releases in our products, latest technologies... How is it possible? Because we have the best TEAM and we seek excellence in everything we do with the aim of offering the best product and the best service to all our customers. Proud to belong to BEONx!

Rubén Sánchez

Founder and CEO

Driving disruptive technology for the hospitality sector to find its X factor is our mission, delivering total profitability and exponential revenues.

Emilio Galán

Founder and CTO

Maximizing profitability can only be achieved by connecting and automating the hotel's techstack through artificial intelligence.

Alex Barros

CMO

BEONx is one of the most exciting and ground breaking project have ever been part of. The team is committed to drive change globally and create value to customers and to travellers. It leverages all the experience I have gathered in marketing, sustainability, loyalty, distribution, channel management, big data, customer journey, upselling, guest communications, immersive experiences and metaverse all in one one lens; it will transform the industry and help build a sustainable profitable future. Something I truly believe in. The founders are inspiring with their passion and determination to progress to raise to the top. Our team of beyonders are out of this world! Every day is an an adventure and we aim to reach new heights.

Lola Buendía

Head of Marketing

BEONx is an ambitious project led by a team that is always up to the biggest challenges.

Cayetana Fernández

VP of Product

Challenging and fun. Never stop growing.

Francisco Vieira

Chief Financial Officer

Sandra Gutiérrez

Chief Customer Officer

Álvaro Ponte

VP of Data

Isaac Gómez

VP of Development

David McGloin

VP of Sales Small & Medium Accounts

Understanding the full sales processes from front line sales to sales management and leadership.

Andrea Senarega

Head of Customer Success

One of the things that I most enjoy about working at BEONx is that I am surrounded by very inspiring people.

Our Mission: Unlocking Sustainable Profitability

We see a future where profitability and sustainability are positively intertwined. We exist to unlock this future by empowering our clients with data transparency to make better decisions.

We believe holistic sustainability is not just a moral responsibility, but a profound opportunity for long-term value creation.

Our tools break down siloes between existing revenue streams and enable radical new ways to measure, predict and optimise profitability across every guest touch point.

By making this approach accessible to all, we believe that profitability can be a catalyst for positive change in hospitality and beyond.

Testimonials
Customer advisory board

SUCCESS STORY

Our industry knowledge is deep and wide and we are proud to share practical tools and information on a wide array of revenue management and total profitability subjects.

JOIN THE TEAM

Are you driven to join the transformation towards sustainable profitability in your career? If so, reach out! We'd love to talk with you.

JOIN THE TEAM

Are you driven to join the transformation towards sustainable profitability in your career? If so, reach out! We'd love to talk with you.

BEONX HOLDING COMPANY

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Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.