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BEONx forges strategic partnership with webhotelier | Primalres, leading travel tech group in Greece and Cyprus

BEONx forges strategic partnership with webhotelier | Primalres, leading travel tech group in Greece and Cyprus



Madrid, 20 February, 2024 BEONx, a leading hospitality revenue management system provider, is delighted to announce its strategic partnership with webhotelier | primalres, a regional travel tech leader focusing in the Greek and Cypriot market but serving 17.400+ hotels and other accommodation providers in 38 countries. This milestone collaboration aims to revolutionise the revenue management landscape in the region, act as a catalyst for data-driven decision making, thus enhancing the profitability and efficiency of hotels and other strategic accommodation providers.

The primary objective of this partnership is to deliver an advanced revenue management solution tailored to the unique needs of the Greek and Cypriot markets, bolstered by a dedicated local Greek support network. 

As such webhotelier | primalres will play a pivotal role in enabling BEONx to effectively reach all key accounts including over 130 hotel chains in Greece and Cyprus that stand to benefit from the implementation of an RMS. 

Right now, in Greece, where hotels command some of the highest ADRs in the region, technology-driven solutions are in high demand. Hoteliers are actively seeking innovative tools to further enhance their revenue management strategies and capitalise on the thriving hospitality market. BEONx’s partnership with webhotelier | primalres will provide Greek and Cypriot hotels with a comprehensive suite of tools designed to meet their specific needs. 

Panos Kontozamanis, CEO at webhotelier | primalres, expressed his enthusiasm for this pivotal partnership, stating, “Our aim is to provide a state of-the-art e-business ecosystem that assists our partners’ journey to digital transformation. BEONx is the world’s #1 sustainable profitability platform for hotels that goes beyond Revenue Management. We are thrilled to integrate BEONx into our ecosystem, thus offering our clients a robust and holistic approach to revenue optimization. Together with BEONx, we’re set to redefine the future of hotel revenue management in Greece and Cyprus, providing our clients with unparalleled insights and the agility to thrive in a dynamic market.”

Additionally, Rubén Sánchez, CEO and cofounder at BEONx added, “Our partnership with webhotelier | primalres represents a significant step forward for BEONx in expanding our global footprint. We are excited to collaborate with such a reputable player in the Greek and Cypriot markets. This alliance reflects our dedication to empowering hotels in this region with advanced revenue management tools and exceptional customer support.” 

BEONx is set to integrate seamlessly with key hospitality technologies. Thanks to this partnership, BEONx will be able to offer customer service support in the Greek language, ensuring that their clients receive the best possible support and guidance for their revenue management needs.

About BEONx

BEONx  is a leading Travel Tech company committed to leadership the future

of revenue strategy and building the Path to sustainable profitability to hotels. Its approach towards the Sustainable Profit Platform comes in response to the hospitality industry’s need for more sophisticated revenue management tools to move towards the concept of sustainable profit.

Sustainable Profit Platform includes BEONx’s revenue management solution (RMS), as well as a selected set of partner applications, allowing hotels to analyse and optimise, in addition to room revenue, the revenue from all guest touch points during their stay, such as parking, rooms, restaurant or spa.

BEONx’s revenue management system (RMS) optimises pricing and distribution based on consumer expectations and buying habits thanks to the Hotel Quality Index HQI™, the only index in the hotel market that measures the hotel’s overall quality, and a double segmentation: by channel and by market. 

The company has more than 2.000 customers in more than 30 countries. 

About webhotelier | primalres

webhotelier | primalres is a Travel Tech Group serving the tourism industry during the last 15 years. It holds a leading position in Greece & Cyprus and is among the largest of its kind in Europe.

The group offers innovative and reliable solutions to 17.400+ hotels and other accommodation providers in 38 countries through a world-class e-business ecosystem that includes webhotelier booking engine, primalres channel manager, property management systems such as the cloud-based hotelizer, the on-premises hotel works, loggia integrated platform for vacation rentals, as well as roompay a hospitality-focused payments management system powered by Viva.com. Its ecosystem is complemented by a wide range of interconnected add-ons, and a number of renowned workspace apps that seamlessly integrate with all core products thus increasing the value of the ecosystem and creating significant synergies.

The group employs 135+ people that provide high level support & consultation services, contributing significantly to the digital transformation of hotels and accommodation providers around the world, as well as in maintaining their competitive advantage within a rapidly evolving online environment.

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