Success Story – HM Hotels

Success Story – HM Hotels

How the HM Hotels achieved a RevPAR growth of 11% within 6 months after starting to use BEONx’s Revenue Hub to optimize their revenue management strategies

How the HM Hotels achieved a RevPAR growth of 11% within 6 months after starting to use BEONx’s Revenue Hub to optimize their revenue management strategies

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HM Hotels

HM Hotels has started to maximize not only time-efficiency, but also the RevPAR by using a unique AI-driven software optimizing room rates based not only on competitor insights, but on many more factors.

How the HM Hotels achieved a RevPAR growth of 11% within 6 months after starting to use BEONx’s Revenue Hub to optimize their revenue management strategies

The Challenge

  • Time-intense competition- monitoring, leaving no time to take strategic and data-informed decisions.
  • Lack of RMS that is able to integrate with Property Management Systems across the chain.
  • Very rudimentary reporting functions, including only occupancy charts, price variations and predictions of only one week ahead.

“For us, it has been a breakthrough. There is a before and after at the level of mentality change and hotel marketing. We needed to invest in technology and tools that would help us on a day-to-day basis and take advantage of the benefits of Big Data, and with BEONx we have achieved it. You have to be there because if you don’t, you can’t grow.” – Estelle Lavoine, E-commerce Director at HM Hotels.

The Solution

HM Hotels has started to maximize not only time-efficiency, but also the RevPAR by using
a unique AI-driven software optimizing room rates based not only on competitor insights, but on many more factors.
Serious analysis of the software landscape and strong collaboration with BEONx’s integrations team to ensure optimal compatibility with all relevant systems.
Provision of reports on all relevant KPI’s, customizable to the chain’s preferences and accurate price recommendations 365 days ahead.

The Results

“Beonprice has not only helped us in a technological way, but also in a human way. The support and understanding of the people who make up Beonprice, especially during the difficult times we have gone through in recent years, has been exceptional. The team is remarkable.” – 

Pedro Pavón,  Revenue

Management Director at Casual Hoteles.

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Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.