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Francisco Vieira joins BEONx as Chief Financial Officer

Francisco Vieira joins BEONx as Chief Financial Officer


BEONx, one of the world’s leading providers of revenue management for the hotel industry, announces the appointment of Francisco Vieira as Chief Financial Officer (CFO) following the recent evolution of the company’s mission to become a ‘total profitability’ platform along with a new brand identity.

Francisco joins from RookieWise and Triporate, two software companies that help travel agencies increase productivity and meet their customers’ multi-channel demands, where he was cofounder and CFO respectively.

BEONx’s now has over 2,000 clients in more than 30 countries and the appointment of Francisco as CFO forms part of company’s growth strategy along with its commitment to hire top talent globally.

With most of his career spent as an entrepreneur, investor, and holding positions in worldwide firms of both medium and large size – spanning Chile, Mexico, and Spain respectively – Francisco began his career as an auditor for Price Waterhouse Coopers (PwC) and holds a master’s degree in business administration and law from Carlos III University, as well as a master’s degree in auditing and finance from ICADE.

Talking about this appointment, Rubén Sánchez, CEO of BEONx, said: “Francisco is a proven CFO and business leader, delivering impressive results throughout his career. He brings a wealth of experience in corporate finance and business development. We are looking forward to working with Francisco and thank him for supporting us in our new mission to lead the hospitality industry to shift to a ‘total profitability’ metric that explores all revenue streams and a holistic revenue journey to deliver ‘sustainable profitability’ opportunities.”

Francisco Vieira, the newly appointed CFO at BEONx added: “I feel very privileged to take on this role at such an exciting time for BEONx. I look forward to working closely with such a knowledgeable and experienced team to help build the business and drive value for the company as it fulfills its new mission to put the RevPAG concept front and center – looking at the entire traveler journey, and exploring new non-room revenue streams, this is an exciting time for the company.”


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