Beonprice’s artificial intelligence boosts TRH Hotels’ profitability
- The hotel group maximizes the profitability of its properties thanks to Beonprice’s data analysis and demand forecasting system.
Madrid, March 3, 2022. Beonprice has successfully implemented its revenue management solution in TRH Hoteles, specialized in the vacation and urban segment in Spain.
Thanks to Beonprice’s artificial intelligence technology, TRH Hoteles will be able to know at all times the best price to market its rooms through the HQI algorithm, which allows to analyze the quality of the hotel compared to the competition, and a demand prediction system capable of anticipating tourist trends up to 365 days.
TRH assures that “the collection and interpretation of the information will facilitate decision making and, therefore, the improvement of results, optimizing the Hotel’s profitability, making everything much more under control, in addition to having it systematized”.
Beonprice’s revenue management technology is based on the HQI (Hotel Quality Index), a disruptive element of artificial intelligence that makes it possible to simulate the behavior of each person taking into account the price, the quality of the property and the competitive set, with the aim of maximizing the hotel’s revenue per room.
In addition, thanks to its dual segmentation, Beonprice enables hoteliers to improve RevPAR and occupancy rates simultaneously.
“With this tool we make our operating account more profitable, from the point of view of the revenue department, in addition to having the ability to compile and analyze all the information, as well as manage rates by offering the best options, optimizing the hotel’s operation,” says Antonia Valero Nicolás, head of the revenue department at TRH Hoteles.
About TRH Hoteles
TRH Hoteles is a Spanish hotel company founded in 2003 with nine establishments located in Andalusia, the Balearic Islands and the Canary Islands. It specializes in the vacation segment, with hotels in the Islands and the Costa del Sol, and in the urban segment, with its hotels in Baeza and Seville.
Its four-star hotels and apartments maintain a great quality-price ratio, with establishments ranging from adults only, hotels with entertainment for the whole family, to cycling friendly.
Beonprice is one of the most prominent Travel Tech companies. It offers a revenue management solution for hotels that optimizes pricing and distribution based on consumer expectations and buying habits. Beonprice has developed HQI™, the only hotel market index that measures the comprehensive quality of a hotel to understand the competitive position and price elasticity of demand in the market.
Beonprice has more than 2,000 clients in over 30 countries, including international hotel brands such as Catalonia, Iberostar, RIU, MP Hotels & Resorts, HM Resorts, Park Royal, Dreamplace, Hospes and Room Mate, among others.