Product Update: Double Segmentation
BEONx introduces its new double segmentation functionality, which will allow hoteliers to better understand their demand and improve distribution.
Segmentation is a key functionality for any hotelier. Having a good segmentation implies knowing the hotel’s demand and its distribution so that the optimization of RevPAR, commercial and/or marketing campaigns, cost management, etc. can be more successful.
The new BEONx functionality provides a complete segmentation that includes both market and channel and allows customisation adapted to each property. This way, the hotelier will have access to a high granularity in data analysis and receive price recommendations and restrictions by sales channel.
Market and Channel Segmentation
Understanding the demand and distribution are key to making strategic decisions in a hotel. In order not to lose any detail, BEONx offers you both levels of analysis with the most complete view of your data.
- Create your personalized segmentation according to your needs without having to change the way you work.
- Analyze your data in the smallest detail about performance and forecast crossing information of segments, spaces and rate plans to adjust your strategies in the best way.
- Maximize your distribution with the new recommendations and restrictions by channel.