BEONx is one of the most exciting and ground breaking project have ever been part of. The team is committed to drive change globally and create value to customers and to travellers. It leverages all the experience I have gathered in marketing, sustainability, loyalty, distribution, channel management, big data, customer journey, upselling, guest communications, immersive experiences and metaverse all in one one lens; it will transform the industry and help build a sustainable profitable future. Something I truly believe in. The founders are inspiring with their passion and determination to progress to raise to the top. Our team of beyonders are out of this world! Every day is an an adventure and we aim to reach new heights.