Discover Melia Cuba: Elevate your cuban experience
Melia Cuba is a prominent branch of Melia Hotels International, featuring a diverse range of properties across Cuba. Known for their luxurious accommodations and exceptional guest services, Melia Cuba has established a strong presence in the hospitality industry.
The challenge
Before implementing BEONx, Melia Cuba faced significant challenges in their revenue management processes. Manual data processing, the need to optimize data collection times, detecting variations in demand, updating tariff structures, and unlocking new insights into revenue management were major hurdles. Additionally, there was a pressing need to reverse the downward trend of monthly ADR pick-up, which was crucial for maintaining profitability and competitive edge.
The solution
After analyzing and participating in the implementation of several RMS solutions like Ideas, IDISO, and Duetto, MeliaCuba.com sought a more cost-effective and adaptable solution. BEONx stood out as the ideal choice due to its profitability and minimal structural changes required within the hotel’s business and information systems. Initially, BEONx was implemented in four of their 32 properties for a period of 1-2 years.
The results
The implementation of BEONx RMS led to several positive outcomes for Melia Cuba:
ADR and Occupancy Rates Increase
The average daily rate (ADR) and occupancy rates increased between 5% - 10%.
Optimal Pricing Strategies
BEONx enabled the hotel to establish optimal pricing strategies aligned with demand and competition, significantly improving revenue.
Successful coordination with PMS
The engagement and motivation of the Revenue Management department resulted in improved performance.
Oquel Llanes
Regional Revenue Manager
