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Melia Cuba and the impact of BEONx on their Revenue Management

Melia Cuba and the impact of BEONx on their Revenue Management

Melia Cuba and the impact of BEONx on their Revenue Management

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Melia Cuba and the impact of BEONx on their Revenue Management

Melia Cuba and the impact of BEONx on their Revenue Management

Discover Melia Cuba: Elevate your cuban experience

Melia Cuba is a prominent branch of Melia Hotels International, featuring a diverse range of properties across Cuba. Known for their luxurious accommodations and exceptional guest services, Melia Cuba has established a strong presence in the hospitality industry.

The challenge

Before implementing BEONx, Melia Cuba faced significant challenges in their revenue management processes. Manual data processing, the need to optimize data collection times, detecting variations in demand, updating tariff structures, and unlocking new insights into revenue management were major hurdles. Additionally, there was a pressing need to reverse the downward trend of monthly ADR pick-up, which was crucial for maintaining profitability and competitive edge.

The solution

After analyzing and participating in the implementation of several RMS solutions like Ideas, IDISO, and Duetto, MeliaCuba.com sought a more cost-effective and adaptable solution. BEONx stood out as the ideal choice due to its profitability and minimal structural changes required within the hotel’s business and information systems. Initially, BEONx was implemented in four of their 32 properties for a period of 1-2 years.

The functionalities that proved most valuable included Recommendations, Reporting, Segmentation, and Distribution Cost management. BEONx’s Revenue Management training, quick response to incidents, personalized service, and smooth implementation process were highly appreciated by the hotels."

The results

The implementation of BEONx RMS led to several positive outcomes for Melia Cuba:

ADR and Occupancy Rates Increase

The average daily rate (ADR) and occupancy rates increased between 5% - 10%.

Optimal Pricing Strategies

BEONx enabled the hotel to establish optimal pricing strategies aligned with demand and competition, significantly improving revenue.

Successful coordination with PMS

The engagement and motivation of the Revenue Management department resulted in improved performance.

“BEONx provided a lighter, yet profitable solution that didn’t require major structural changes. Its recommendations, reporting, and segmentation functionalities have been instrumental for us.”

Oquel Llanes
Regional Revenue Manager

Unlock your potential

Speak with one of our dedicated hotel experts and get started on your journey to sustainable profitability.

BEONx will only use your personal information to manage your account and provide the products and services you requested from us. Occasionally, we would like to contact you regarding our products and services, as well as other content that may be of interest to you. If you agree to receive communication from us for this purpose, please check the box below to indicate how you would like us to communicate with you:

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“Beonprice has not only helped us in a technological way, but also in a human way. The support and understanding of the people who make up Beonprice, especially during the difficult times we have gone through in recent years, has been exceptional. The team is remarkable.” – 

Pedro Pavón,  Revenue

Management Director at Casual Hoteles.

Other Articles

Unlock your potential

Speak with one of our dedicated hotel experts and get started on your journey to sustainable profitability.

BEONx will only use your personal information to manage your account and provide the products and services you requested from us. Occasionally, we would like to contact you regarding our products and services, as well as other content that may be of interest to you. If you agree to receive communication from us for this purpose, please check the box below to indicate how you would like us to communicate with you:

You can unsubscribe from these communications at any time. For more information, please review our Privacy Policy.

Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.