The Hotel Group
With 941 rooms in Mexico, Lucerna Hotels is a company committed to personalised guest service. Its properties provide a warm and welcoming family environment in urban and holiday destinations such as Tijuana, Mexicali, and other locations in Baja California.
The Challenge
With a growing company and properties spread across different locations, having an adequate forecast for the entire company was a delicate task that required a lot of resources. In-depth knowledge of each hotel’s demand is a key element for improving decisions and optimising results.
The Revenue Management team at Lucerna Hotels had IT tools for data management, but they needed to improve the automation of the forecasting process.
The Solution
The BEONx sales team contacted Lucerna Hotels at a time when the team was looking for more efficient solutions.
The reliability of the artificial intelligence algorithm, and the personalised service throughout the sales process, encouraged the hotel group to choose BEONx as a technology partner.
The technical possibilities of the tool, and a smooth implementation with good integration with Innsist PMS, made the start of this collaboration a success.
“BEONx’s RMS gives me access to a much better overview of demand. Thanks to this insight, we are able to make more informed and assertive decisions relating to our rates. Although we don’t have a two-way integration, the platform is an essential tool that guides our decision-making process”, – Irene Berumen, Corporate Revenue Manager at Lucerna Hotels.
The Results
The implementation of BEONx RMS has enabled Lucerna Hotels to streamline the daily forecasting process and achieve an increasingly efficient Revenue Management team.
The ability to make strategic decisions based on data has resulted in a constant improvement in the performance of all properties.
Lucerna Hotels highlights the personalised attention it receives on a daily basis from the BEONx support team, which helps it to get the most out of the RMS and thus enhance the capabilities of its Revenue Management team.
“BEONx is a tool that supports me and helps me in my daily decision making to optimise our Revenue work and improve results,” – Irene Berumen, Corporate Revenue Manager at Lucerna Hotels.
