How to get your rate structure to the next level: Agile Pricing. Move to the next level in your pricing management thanks to technological tools that provide flexibility and allow mixed models.

In the last two decades, we have witnessed a spectacular development in the field of pricing and revenue management globally.

While you have surely given considerable thought to improving your pricing strategy, it is likely that, for many years, the term revenue management was not part of your vocabulary.

The big players in the tourism industry have a key tool with Big Data for optimizing both their product and its distribution.

The professionalization of Revenue Management and the influence that the market has on it is a pulse of forces that leads to a natural evolution based on the continuous improvement and excellence in hotel competitiveness.

Attempt to boost your hotel’s profitability by optimizing occupancy rates. 

Lifetime Value (CLV) is a metric used by companies to determine which customers are the most profitable.

The goal is to maximize revenue by predicting consumer behavior and optimizing inventory and price availability.

Taking advantage of the market situation to increase revenue, through changes in prices and availability, has become something of an art.

They are continually analyzing data and adjusting rates to find the right balance and be able to boost demand without jeopardizing their hotel’s bottom line.

Hotel Revenue Management’s strategy is to balance availability and demand by anticipating price developments in order to maximize profits.

Rubén Sánchez, CEO of BEONx announced the company’s proposal to revolutionize the hotel industry in Mexico with its big data technology and machine learning techniques.

The aim of revenue management is to pull together large amounts of third-party data available on the web. Efficient marketing and distribution of your hotel’s room supply is a latent necessity and technology is the best remedy for this.