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10 Conclusions from the VIII Conference

Can you imagine what would happen if you were to sit in the same room with some of the very best revenue professionals in our country and participate in an event open to the public with great attendance? 

The Search Funnel in Your Distribution Strategy

It’s important that we start to work on our establishment’s marketing and sales strategies as if looking at elaborate life processes, or links, between the hotel and the client.

What Can a Revenue Manager Learn from Facebook Ads?

With so many people actively using Facebook every day, it is important to understand how a hotel can learn from all the intelligence generated and how its data can be shaped in order to segment campaigns to its customers

Video as a Distribution Tool for Your Hotel

To synthesize video marketing with an example of video usage from the internet, we simply have to look at the figures of the leading platform for video consumption on the Internet. 

Why Are Marketing Costs Still Rising?

At a time when the hotel industry is boasting record numbers, both in the US and across Europe, operating and distribution costs are on the rise.  

Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.