How to Boost Guest Loyalty and Profitability Through Pricing

Revenue Management technology is getting more sophisticated with every year. After finding its way from the airline industry into the world of hotels, hoteliers have continuously improved their pricing strategies, from weekend or seasonal rates via BAR levels to completely open rates.

Revenue for the future IV – Segmentation

Robert G. Cross defines Revenue Management as the art and science of predicting demand in real time at micro market level, and according to this prediction, optimize the price and availability of the products.

Revenue for the future III: Analysis of the market

In recent weeks we have attended numerous debates on how and when the crisis will end, while each government tries to implement the appropriate measures to overcome these circumstances in the best possible way.

What Can a Revenue Manager Learn from Facebook Ads?

With so many people actively using Facebook every day, it is important to understand how a hotel can learn from all the intelligence generated and how its data can be shaped in order to segment campaigns to its customers

Video as a Distribution Tool for Your Hotel

To synthesize video marketing with an example of video usage from the internet, we simply have to look at the figures of the leading platform for video consumption on the Internet. 

Exp.: 08/22/SA/0012 . Línea 2022 Expansión internacional de Pymes.
Expansión internacional de las PYMES de la Comunidad de Castilla y León
Objetivo: “Conseguir un tejido empresarial más competitivo”
Actuación subvencionada: Participación en la feria FITUR (Madrid, Enero 2023)

Exp.: 03/18/SA/0022 Línea: Fomento de la innovación en Pymes
Proyectos de innovación en en ámbito tecnológico de las Pymes
Descripción del proyecto: Diagnóstico de ciberseguridad y seguridad IT de la plataforma SAAS de Beonx

Exp.: 07/18/SA/0015. Línea: Desarrollo de la Industria TIC
Proyectos de desarrollo de las TIC en Pymes
Descripción del proyecto: Smart Hotel Distribution for General Purpose: Nueva solución de Revenue Management System
para la optimización de la distribución en la venta de habitaciones de hotel.