Robert G. Cross defines Revenue Management as the art and science of predicting demand in real time at micro market level, and according to this prediction, optimize the price and availability of the products.

In recent weeks we have attended numerous debates on how and when the crisis will end, while each government tries to implement the appropriate measures to overcome these circumstances in the best possible way.

Any hotel that experiences a travelers day-to-day knows that it’s important to have the right focus in revenue management, and to be backed by technology and marketing.

There are many hotels that depend on OTAs to generate bookings and, in order to survive, are simultaneously forced to over-commission a large part of their offer, even if they lose its control.

Understanding the reasons behind the decisions travelers make is a real obsession for hotels.

With so many people actively using Facebook every day, it is important to understand how a hotel can learn from all the intelligence generated and how its data can be shaped in order to segment campaigns to its customers

Nowadays, technology has a fundamental role in the competitiveness of tourist accommodations.

To synthesize video marketing with an example of video usage from the internet, we simply have to look at the figures of the leading platform for video consumption on the Internet. 

Many hotels set up huge logistic structures and have powerful market analysis tools in order to adapt their products to the best possible value proposition.